Belazu Ingredient Co. – Leadership & Management Development Programme


Background & Organisational Objectives

Having originally run some stand-alone workshops for their middle managers, Phoenix were approached by Belazu to design, deliver and support a more comprehensive programme aimed at Supervisors, Managers and their Leadership Team. As a rapidly growing organisation, Belazu were keen to equip all those with people management responsibilities with some essential development tools and techniques, as well as introducing to the wider organisation some practical initiatives and processes.

Following the initial consultancy, we agreed that the programme should:

  • Provide all the participants with a solid grounding in the fundamentals of people management
  • Instil a consistent approach to Management and Leadership throughout the organisation
  • Support Belazu to secure further Investors in People Accreditation
  • Ensure that everyone at Belazu understands and takes responsibility for the Performance Management Processes
  • Increase levels of employee engagement and improve staff retention
  • Recognise the participants’ commitment to their development by accrediting the programme through the ILM

Programme Format

Given the ranges of experience and responsibility we agreed to deliver a three-tiered programme – with specific content for Supervisors, Managers and the Leadership Team. Importantly however, there were some common threads and tools that all three explored to ensure consistency.

All the programmes adopted a modular format running over a six-month period, with a strong emphasis on the completion of targeted activities before and after each event. This helped develop high levels of accountability amongst the participants, as well as ensuring they had every opportunity to practise their newly learnt skills.

Some of the Senior Leadership Team also undertook some 121 coaching to complement their group sessions.

The programme was completed by a high impact finale, during which all the Supervisors and Managers presented on what they had learnt and how they had implemented it successfully. This event counted towards their ILM assessment, for which they were also required to submit a portfolio recording all their learning activities.

The Results

The programmes have played a vital role in helping embed a consistent approach to management and leadership throughout Belazu. They have also helped support a range of performance related initiatives that have been recently introduced at Belazu.

What’s more, the Situational Leadership II model and its various applications has become central to all team interactions, greatly increasing levels of performance and engagement across many different departments.

We were also delighted to award 33 participants (23 managers and 10 supervisors) from the original programme with an ILM Endorsed Certificate which fully recognised their understanding and application of the learning.

We are continuing our work at Belazu and have recently run two further MDPs for new arrivals. We are also building on the original programmes with a series of short, sharp workshops and interim activities, enabling further exploration of some of the key tools introduced first time around.